Every patient call
answered. Every time.
Emma is trained on healthcare workflows, terminology and booking patterns. She books patients, handles enquiries and manages your phones so your clinical team can stay focused on care.
Appointment booking & scheduling
Books directly into Cliniko, Medicore, Samedi, Afspraakonline and Visiba Care in real time, zero manual re-entry, no double handling.
After-hours & weekend coverage
Out-of-hours information, emergency service direction (999/112), and next-day booking capture automatically, every night and every weekend, with no gaps.
New patient intake
Captures contact details, insurance scheme, and reason for visit. Emma log the information and send them before the appointment so your team is fully briefed when the patient arrives.
Urgent escalation
Urgent calls, distressed patients and complex medical requests are escalated immediately with full context. Callers never need to repeat themselves to your team.
Insurance & billing queries
NHS entitlements, Dutch Zorgverzekering, German Kassenleistungen, Swedish Försäkringskassan or any of your local insurance, all handled without interrupting clinical staff.
GDPR & patient data compliance
All patient data processed within the EEA. Data Processing Agreement available. Designed for healthcare data sensitivity (full Article 17 deletion rights).
The impact
More patients seen.
No calls missed.
Clinics using Emma recover the revenue they were silently losing to unanswered calls; especially during morning rush hours, lunch breaks and after-hours evenings.
FAQ
Is Emma GDPR compliant for patient data?
Yes. All patient data is processed within the EEA. We act as a data processor under your instructions, with a full Data Processing Agreement available. Emma is designed specifically for the sensitivity of healthcare data. Privacy by design, data minimisation, and Article 17 deletion rights built in.
What happens when a patient calls with an emergency?
Emma is trained to identify urgent and distressing calls. She provides immediate direction to emergency services (999/112) and escalates to your on-call team with full call context so the patient never has to repeat themselves.
Can Emma handle NHS and private insurance enquiries?
Yes. Emma handles NHS entitlement questions, private insurance queries, Dutch Zorgverzekering, German Kassenleistungen and Swedish Försäkringskassan so your reception team isn't interrupted by routine billing queries.
Will patients know they're speaking to an AI?
Yes. Under the EU AI Act, Emma introduces herself as an AI assistant at the start of every call. This is a legal requirement across the EU from August 2026 and we've built full compliance into the system. The good news? It doesn't hurt the experience. Emma sounds so warm and professional that callers stay on the line and complete their bookings just as they would with a human receptionist. Transparency builds trust, not friction.
Which clinical booking systems does Emma integrate with?
Emma integrates with Cliniko, EasyPractice, Samedi, Nookal, Pabau and more. If your system isn't listed, contact us, we likely support it or can build the integration.
How quickly can we go live?
Most clinics are live within a few days. Setup involves customising Emma's voice and greeting, connecting your booking software, and testing in each required language. No IT project, no hardware, no disruption to your current operations.